(Fully booked) BDO Webinar: Managing social media exposure

Date: 16 June 2020
Time: 16:00 - 17:00

  

  • Summary

According to Statista, the penetration rate of the top three leading social networks in Hong Kong as of third quarter of 2019 were:

  • Facebook (82%)
  • YouTube (81%)
  • WhatsApp (79%)

Stay connected with family and friends through social media is now forming part of our lives. People use social media to watch for latest news, to find and research for trendy goods and talking points, posting photos and video for sharing of happiness and special moments, etc. With the increased functionalities of social media applications, deployment of big data analytics of users' viewing patterns, users' profiles and preferences are becoming more transparent not only to their friends, but also to the general public.  

At the same time, social media is frequently used for business purpose. Some organisations are using social media as one of the key channels for marketing their latest products, brand image or even engaging stakeholders in collecting feedback on their service quality. In some occasions, corporate management expressed some personal views in the social media but resulted in negative public relation responses. 

Improper usage or management of social media practices may bring problems to organisations and individual user. In this webinar, we shall cover the following areas:

  • Recent social media trend in Hong Kong
  • Examples of corporate social media failure
  • Social media cyber threats and privacy concerns
  • Hints on social media governance 

 

About the speaker

RICKY CHENG, Director and Head of Risk Advisory, BDO

Ricky Cheng is the BDO's Director and Head of Risk Advisory, with major responsibility in the area of risk advisory services. He specialises in assisting clients in managing their internal audit function and meeting corporate governance requirements in both China and Hong Kong.

Ricky has 20 years of risk and assurance experience. He worked for large international accounting firms and had commercial internal audit experience. His expertise covers various services such as Sarbanes-Oxley Compliance, risk management assessment, compliance assistance, corporate governance compliance review, internal audit assistance, business process review, Environmental, Social and Governance (ESG) readiness and reporting support services review, stored value facilities (SVF) licence independent assessment review, etc. 

The portfolio of clients managed by Ricky comes from various industries including transportation, property development and construction, gaming and entertainment, hospitality, manufacturing, gold and minerals mining, fast moving consumer goods, retailing and department chain stores, financial institutions such as brokerage houses and derivative products companies. 

Ricky is a frequent event speaker of related topics for professional body organisations and training for listed and non-listed companies.  He is a Committee Member of ACCA Hong Kong (2011-2013), Training committee member of The Hong Kong Institute of Directors (since 2013), Fellow of the Hong Kong Institute of Certified Public Accountants, Fellow of the Association of Chartered Certified Accountants and Certified Internal Auditor.

 

Further information
This event will incorporate slides which you can view on a PC and audio broadcast technology which requires only the speakers in your device. Therefore, on the day, please ensure the audio volume of your device is turned up. You are recommended to log in the webinar (which will be provided by email after your successful registration) a few minutes before the webinar starts to make sure you have no problem with the connection. 

 

Details are as follows:

Date : Tuesday, 16 June 2020
Time : 4:00pm - 5:00pm (Webinar session)
Language : Cantonese, supplemented by English presentation materials
Fee : Free of Charge
CPD Units* : 1 hour 
Remarks : 1. For any enquiries, please contact contact Cecilia Young at +852 2218 3760 or [email protected] 
    2. Login information will be sent to you by email after successful registration.
    3. BDO reserves the final right of acceptance of registration.